Privacy Policy
Definitions
"We", "Us", "Our", "First Insurance Services" and "First.co.uk" means Fresh Insurance Services Group Ltd.
"You" and "Your" = The person who wishes to use our services.
This privacy policy sets out how First Insurance Services uses and protects any information that you give us when you use this website.
We are committed to ensuring that your privacy is protected. Should we ask you to provide information, you can be assured that it will only be used in accordance with this privacy statement.
First Insurance Services may change this policy by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from September 2011.
Use of Your Personal Information
We will use your information for processing your quotation, managing and administering your policy, claims handling and responding to complaints or policy enquiries. In administering your insurances it will be necessary for us to pass your information to insurers and other product or service providers which may also provide us with business and compliance support.
If relevant your policy details will be added to the Motor Insurance Database (MID), run by the Motor Insurers Information Centre (MIIC). This may be consulted by the Police in order to establish who is insured to drive the vehicle. If you are involved in an accident, (in the UK or abroad) other UK Insurers, the Motor Insurers Bureau and MIIC may search the MID to ascertain relevant policy information. Persons with a valid claim in respect of a road traffic accident (including citizens of other countries) may also obtain certain information which is held on the MID. You can find out more about this at www.miic.org.uk.
First Insurance Services and other carefully selected third parties may use your information to keep you informed by post, telephone, SMS or email about current and new products and services which may be of interest to you. Your information may also be disclosed and used for these purposes if you have received a quotation from us or after your policy has lapsed. If you do not wish your information to be used for the purpose of such marketing or research, please advise us in writing.
Cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Google Analytics
We use Google Analytics to understand how the website is being used in order to improve the user experience. The data collected is all anonymous. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at: www.google.com/privacypolicy.html.
Social Buttons
On many of the pages of the site you will see "social buttons". These enable users to share or bookmark the web pages. There are buttons for: Twitter and Facebook 'Like'. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of first.co.uk. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on First's site. So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting first.co.uk, and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Facebook. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.
External Links
We provide links to third party websites as part of our service to you. We accept no responsibility for any statements, information, content and products associated with these third party websites. We accept no liability for these third parties for any viruses or anything else that could be infectious or destructive.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Protecting your personal information
We take the protection of your personal information very seriously. We will always check your identity when you call us.
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at unsubscribe@first.co.uk.
You may request details of your personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please email info@first.co.uk . An administration fee of £10 will be charged to cover the administration of this request.
If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at the above address.

