First Insurance is a trading name of the multi-award winning Fresh Insurance Services Group Ltd, a privately owned company established in 2002.

First Insurance was re-launched in 2011 with First Car offering car insurance for younger and convicted drivers.

As we’ve grown we’ve developed a wide range of insurance products tailored  to suit the needs of our customers. We focus on new and innovative products,  striving to continually improve and build upon our current offerings.

We like speaking directly to our customers so we can really understand what they’re looking for in an insurance policy. We’ve asked our policyholders this question and of course the majority wanted to drive down the price of their premiums. However a lot of people wanted a wider range of products such as breakdown cover, excess protection, key protection and replacement car cover; and for the tradesmen,
tool and replacement vehicle cover if they’re ever off the road following an accident.

Once armed with this knowledge we worked closely with some of the largest insurance companies such Aviva, Axa and Ageas to enable us to offer great policies at exclusive rates for our customers.

First Insurance’s core belief is “innovative broking with traditional values” which provides our clients with great value insurance products, treating our clients as individuals – the way we would wish to be treated ourselves.

The group has over 240 staff members based at our offices in Bracknell and Redditch and we strive to be ‘Exceptional’ in everything we do, especially when it comes to helping over 75,000 of our customers.

The insurance industry is fast paced and constantly evolving, it’s a very exciting time for everybody involved! There are big changes ahead of us and we will be embracing innovation and technology so we keep ahead of the game. Internally our processes are under constant review to ensure doing business with First Insurance is simple, efficient and above all great value.

Lisa Powis, CEO – Fresh Insurance Group

Fresh! Insurance Services Group Ltd. also offer a wide range of standard and niche insurance products through our other brands including:

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Speak to one of our UK based team members on:
01344 286 188