First Insurance was re-launched in 2011 with First Van offering van insurance for younger and convicted drivers.

As we’ve grown, we’ve developed a wide range of insurance products tailored to suit the needs of our customers. We focus on new and innovative products, striving to continually improve and build upon our current offerings.

We like speaking directly to our customers so we can really understand what they’re looking for in an insurance policy. We’ve asked our policyholders this question and of course the majority wanted to drive down the price of their premiums. However, a lot of people wanted a wider range of products such as breakdown cover, excess protection and key protection.

Once armed with this knowledge we worked closely with some of the largest insurance companies such as Aviva, Axa and Ageas to enable us to offer great policies at exclusive rates for our customers.

First Insurance’s core belief is “innovative broking with traditional values” which provides our clients with great value insurance products, treating our clients as individuals – the way we would wish to be treated ourselves.

First Insurance is part of a group that serves over 500,000 clients, and we are dedicated to excellence in all our services.

“Spoke to a very polite young lady from First Insurance who went through all of my details and agreed my insurance, plus – she stayed over her time to help me out.”

Mr B – Hull

I am really thankful to you for solving my problem, The customer service was the best I have ever experienced. Excellent work, I will definitely be recommending First Insurance to friends and family.

Ms A – Birmingham

Please pass onto your manager that Nigel, your customer service chap was very helpful and possibly the nicest man I have ever spoken to over the phone!

Ms T – Derbyshire

A recent survey was conducted, which raised the following comments about First Insurance.

I felt that the customer service guy I spoke to was really helpful and I really enjoyed speaking to him, he answered all my questions straight away, thank you.

The man was very clearly spoken. I could understand him extremely well and he sorted out my query and gave me the answers I needed, very speedy and very honestly. Thank you very much.

Just a friendly phone call that I had. Very helpful towards me as a customer. Thank you.

The agent was very friendly, very knowledgeable and she fully resolved my query and it didn’t take long either, The agent was excellent and very polite.

Very helpful and very good communication, spot on.

Honesty that is how I felt about the person I dealt with.

Dealt with very effectively and efficiently. Thank you.

I feel confident and comfortable with your company, it is very important with car insurance and I feel very happy with you guys.

I would definitely recommend you to my family and friends.

I’ve always been dealt with very well, very politely, and satisfactorily. Thank you.

Friendly customer service and good general knowledge of the insurance as well. Thank you.

The person I spoke to was very, very helpful and answered all my questions and the premium was very good.

Right Choice Insurance Brokers Ltd. also offer a wide range of standard and niche insurance products through our other brands including: